Assessing the Market for Restaurant Dairy Ingredients in Asia Pacific
Services Provided: Deep Dives
The Challenge
A large Private Equity fund was looking at taking a significant position in an Australia-based dairy ingredients supplier that focused on the restaurant sector. They wanted to understand the revenue upside opportunities in key Asia Pacific markets, conducting a thorough market assessment.
Our Solution
Given the lack of available secondary data on this segment, we engaged in a comprehensive Asia Pacific market deep dive through large numbers of expert interviews with supply chain managers from QSR & convenience store chains in key markets such as Japan, Korea, China, Thailand, Philippines & India. We were able to provide educated guesses on the market size and growth potential for the product lines served by this dairy ingredient provider. In addition, we identified key barriers to entry in certain emerging markets where exporting was not a viable market entry strategy.
Results
The Fund decided to proceed with their investment. The company has redirected significant resources to India and China and is pursuing joint venture and contract manufacturing opportunities to be more cost competitive.
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