Miniso is a retail beast!

Written By Joel Silverstein
Miniso Retail

Miniso is a retail beast! A Chinese retailer that sells Japanese-themed lifestyle products. They currently operate in more than 100 countries with 6500+ locations. Very smart merchandising with licensing tie-ups with Disney, Sanrio, Harry Potter, and many others. I have walked by many Miniso stores in Sub-Saharan Africa and even found a location in a mall in Port Harcourt, Nigeria! Very affordable fun products for the expanding middle class. What's not to like? Who says Chinese brands are not innovative? A real global retail powerhouse that is in the early stages of its development journey!

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Joel Silverstein

Joel Silverstein is a long-term resident of the Asia Pacific region and has helped leading international and local companies achieve sustained growth in overseas markets. As a former senior executive and experienced Board member, Silverstein is a frequent contributor to major media outlets on the topics of hospitality & retail, business practices in international markets, and succeeding in turbulent environments. He recently relocated to the United States after 40 years of residence overseas.

https://www.canyonspringsadvisors.com/our-team
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