East Asia Expansion Strategy for American Casual Dining
Services Provided: Market Entry
The Challenge
A leading NYSE American casual dining group was just beginning to enter international markets. Considering the high growth in the Asia Pacific region, the client aimed to reduce their risk while accelerating the market entry process.
Our Solution
We carried out a three-month investigation into all key aspects of the market entry process for their brands, including:
Regional outlook and competitor overview
Key lessons learned from 25 years of American casual dining in Asia
Key challenges and opportunities with a global master franchise development strategy
Proposed strategic pathway and action plan and (5) partner recommendations by country with selection criteria
Results
The findings were presented to the key senior executives of the company, including the Chairman, bringing the company closer to finalizing deals and opening the first stores in the Asia Pacific region within 2013.
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